Overview

SERVICETradeshow concept

EWE fairsServices

EWE E-world

We developed the communication- and tradeshow concept for EWE, the friendly energy provider from the north of Germany. The new concept passed its litmus test at the E-world energy & water exhibition in Essen.

One of the key features of the communication concept at EWE’s stand was the up close and personal address of the visitors under the motto “Energy close up” and the firm commitment to the geographic roots of EWE, “the driving force from the north”.

The stand design featured innovative design, open and attractive spaces, architectural elements reminiscent of the northwest, and plenty of room for personal dialogue. “Recipes for success from the northwest” – a cooking show with TV chef Ralf Zacherl - rounded off the events at EWE’s stand

This new exhibition communication concept enabled EWE to entice the trade show visitors not only with the typical values of the north such as clarity, directness and individuality but also with EWE’s brand characteristic of being a pioneer with lots of personality.

The concept also won a Connect Award 2013 in the communications category. This award is presented to the best trade show presence at the E-world energy & water fair and is granted in the three categories design, communications and specialties.

The judging panel stressed the consistent usage of EWE’s corporate design, the appropriate and efficient usage of media, and especially the friendly, open and competent approach of the staff working at the EWE stand. Their claim “Energie ganz persönlich “ (Energy very personally) could thus be experienced in all different facets.

For the past five years, VOK DAMS has been supporting EWE with their trade show stands and has advanced the creative and communicative implementation of the brand values together with the EWE team in a continuous creative process.

 

 

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